Execution
Phytoceuticals mainly focuses on the strategic decisions and the coordination of product development. Specific development steps are outsourced. Key to a successful development is a small core team coordinating the development process, surrounded by a network of professionals, supporting Phytoceuticals on a case by case basis. This allows Phytoceuticals to be cost-effective and flexible in terms of capacity building and know how sourcing.
Business Model
Phytoceuticals aims at adding as much value as possible through internal product development and initial market penetration prior to negotiating an exit solution with a potential buyer/distributor (product sale/ licensing).
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Sourcing
Upon successful launch of its first product candidate, Phytoceuticals will increase screening activities in order to identify potentially new product candidates. Phytoceuticals follows a clear strategy for product sourcing. A promising acquisition candidate has to demonstrate “proof-of-principle” results (well documented human case reports showing efficacy), a clear patent strategy including Freedom-to-Operate and a convincing registration strategy.
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